July 13 2021, 9:17 am | BY Ricki Green | 15 Comments
After a stellar 18 months at BMF, group creative director Pia Chaudhuri has been promoted to the role of executive creative director.
Chaudhuri has an extensive portfolio of award-winning work, having worked in the industry for over 17 years in specialist creative, experiential, digital, PR and social agencies. During her time at BMF as group creative director, she has been behind some of the agency’s best work, as well as been responsible for securing a number of recent new business wins.
Earlier this year, her creative leadership secured the pitch to retain the Department of Social Services for the Government’s long-term behaviour change campaign to tackle domestic violence. Chaudhuri creatively led Phase III of “Stop It At The Start”, and the COVID-19 response campaign that reminded Australians in lockdown: “Help Is Here”.
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