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Grill'd is set to give away thousands of free burgers to celebrate National Burger Day


Australian diners will be treated to a free burger at Grill d for one day only.
The burger chain is set to give away 7,000 free burgers to customers across the country on Friday to celebrate National Burger Day on May 28.
Each store will be tasked with handing out free burger gift vouchers to patrons in a random act of kindness.
Australian diners will be treated to a free burger at Grill d on Friday, May 28
Even though we treat every day as National Burger Day, we wanted to mark this Friday as an occasion to celebrate our Grill d supporters that make it all possible for us, Grill d founder Simon Crowe said.  ....

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Grill'd launches 'No Secrets' TVC to promote new healthy fried chicken burgers via Sherpa


May 26 2021, 3:47 pm | BY Ricki Green | 26 Comments
Grill’d has released a cheeky new TVC this week to promote the launch of its new Healthy Fried Chicken (HFC) Burgers via Sherpa.
 
The ‘No Secrets’ TVC campaign shines a light on the ‘secret’ additives and preservatives found within their fast-food competitors’ burgers which are not found in Grill’d burgers.
When it comes to its 100% Natural Healthy Fried Chicken (HFC) Burgers and the rest of the burger menu, Grill’d doesn’t believe in secrets – herbs, spices or otherwise, and has always given customers full access to the ingredient breakdown in their burgers. The ad aims to champion transparency within the industry and hold brands accountable for the ingredients in their food, calling out three examples of additives hidden in KFC such as tripolyphosphate of sodium, MSG and 551. ....

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Grill'd continues to sledge KFC with new 'Finger Lickin' Better' positioning


December 18, 2020 11:15
Grill’d burger chain has been firing shots at competitor KFC in recent months, and continues to do so with a new tagline ‘Fringer Lickin’ Better’.
The new positioning comes in Grill’d’s latest tactical ads for new Healthy Fried Chicken (HFC) Bites.
Grill’d Finger Lickin Better Outdoor
The tagline takes aim at KFC’s world-famous ‘Finger Lickin’ Good’ slogan, with Grill’d pushing their natural, healthy fried chicken as an alternative.
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The new HFC Bites come in Natural or Sticky Honey Soy and Grill’d says they are 100% natural just like the rest of the Grill’d menu, including zero artificial colours, flavours and preservatives. ....

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