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Image courtesy of Unilever The acquisition of the Austin, TX-based company expands the CPG giant’s presence in the health and wellness space.
Consumer packaged goods company Unilever recently entered into an agreement to purchase Onnit, an Austin, TX-based supplier of supplements that support mental performance, emotional wellness, and physical fitness.
The company’s flagship product, Alpha BRAIN, is a nootropic supplement that improves memory, focus and cognition. Onnit also provides functional nutrition and fitness essentials solutions and a digital content platform that contains articles, interviews, advice, and fitness programs for customers.
“Onnit is a leading brand in the fast-growing nootropics segment. With its holistic health offering, and digital-first model, Onnit perfectly complements our growing portfolio of innovative wellness and supplement brands that include OLLY, Equilibra, Liquid I.V., and SmartyPants Vitamins,” said Peter te
Unilever to acquire human optimisation brand Onnit Unilever has signed an agreement to acquire Onnit, a Texas-based human optimisation company, as it looks to tap into the growing consumer interest in holistic health and nootropics.
The British consumer goods giant announced yesterday (April 26th) that it is adding the health and wellness firm to its portfolio, allowing it to delve into the worlds of sports nutrition and cognitive health supplements.
The Onnit brand, founded in 2010 by Aubrey Marcus, sells a range of supplements focusing on cognitive function, mood and relaxation, gut health and immunity support. The range s hero product is Alpha BRAIN , a nootropic supplement for better memory, focus, and mental processing.