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Woolworths reimagines The Fresh Food People for today in new campaign via M&C Saatchi

July 23 2021, 9:58 am | BY Ricki Green | 18 Comments
Woolworths is reaffirming its commitment to being the Fresh Food People with a reimagined ethos and campaign launching from today via M&C Saatchi Sydney.

Today’s Fresh Food People puts customers’ current and future priorities at the forefront and supports Woolworths’ ambition to be the country’s most loved and trusted brand.
Today’s Fresh Food People continues to celebrate locally grown fresh food, but also puts Woolworths’ diverse team across Supermarkets, Metro stores, online and the Woolworths Food Company at its heart by putting a spotlight on the care they show for all Australians. How Woolworths is helping the country grow greener; making healthier easier, and allowing customers to shop their way are also key components of Today’s Fresh Food People. ....

Lisa Milner , Andrew Hicks , Helene Herbert , Evette Sanders , Karen Muxworthy , Cassie Wheeler , Jo Rose , Peta Mcdowell , Tom Churchill Brown , Olivia Reddy , Tom Mcfarlane , Campbell Hooper , Tommy Holt , Andrew Stroud , Stuart Morley , Janine Allan , Allison Lockwood , Sophie Ayles , Damien Eames , Phil Leece , Nick Chapman , Kara Landrigan , Creative Group Head , Marketing Communications Planner , Marketing Communications Specialist , Editing Company ,

Woolworths goes green in latest campaign via M&C Saatchi for Olympics

Woolworths goes green in latest campaign via M&C Saatchi for Olympics
July 23, 2021 9:47
The campaign via M&C Saatchi features a montage focusing on all things green at Woolworths.
The 60-second spot features a list of words rhyming with “green”, as well as referencing the green and gold colours of the Australian Olympic Team.
The spot references Woolworths’ plan to be powered by 100% renewable energy by 2025, which competitor Coles has also committed to.
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Andrew Hicks, Woolworths’ group chief marketing officer, said: “Australia and the world has changed profoundly over the last 18 months, and so have the expectations of our customers. As today’s fresh food people, we need to evolve and grow with them. ....

Lisa Milner , Andrew Hicks , Ben Eagleton , Helene Herbert , Evette Sanders , Karen Muxworthy , Cassie Wheeler , Amanda Cairns Cowan , Jo Rose , Peta Mcdowell , Ramesh Sathiah , Tom Churchill Brown , Olivia Reddy , Tom Mcfarlane , Stuart Cadzow , Tommy Holt , Campbell Hooper , Andrew Stroud , Stuart Morley , Janine Allan , Allison Lockwood , Alexa Tonkin , Sophie Ayles , Damien Eames , Phil Leece , Nick Chapman ,

Sky encourages a nation of armchair experts in latest campaign via DDB Aotearoa

July 5 2021, 12:55 pm | BY Ricki Green | 3 Comments
Sky and DDB Aotearoa are encouraging Kiwis to celebrate our culture of unsolicited sporting opinions and advice ahead of the Olympic Games Tokyo 2020, via a new campaign called Be an Expert – making light of the wave of armchair experts that crop up in New Zealand during Olympic seasons.

The Be an Expert campaign is brought to life via three 30” TVCs, OOH and digital, all set in everyday scenarios – workplaces, living rooms, and lunch breaks – as ordinary Kiwis give their two cents’ worth on highly technical, specialised sports.
The three spots capture the passion Kiwis bring to discovering new sports every four years, or rediscovering those sports that take on a new significance on the world’s biggest stage. ....

New Zealand , New Zealanders , Micayla Cotter , Christie Cooper , Helen Fitzsimons , Graeme Clarke , Tabitha Parke Gailey , Michelle Savill , Gary Steele , Andrew Mclean , Dan Kircher , Dave Gibson , Courtney Dow , James Connor , Paul Kim , Daylyn Concessio , Andrew Stroud , Judy Thompson , Karla Fisher , Anna Stuart , Conor Beggs , George Mackenzie , Aaron Hodgson , Agency Producer , Production Company , Creative Agency ,

Funny Campaign Pokes Fun at the Rise of Expert Punditry During the Olympics

Funny Campaign Pokes Fun at the Rise of Expert Punditry During the Olympics
brandinginasia.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from brandinginasia.com Daily Mail and Mail on Sunday newspapers.

New Zealand , New Zealanders , Micayla Cotter , Christie Cooper , Helen Fitzsimons , Graeme Clarke , Tabitha Parke Gailey , Michelle Savill , Gary Steele , Andrew Mclean , Stuart Bedford , Dan Kircher , Dave Gibson , Courtney Dow , James Connor , Paul Kim , Daylyn Concessio , Andrew Stroud , Judy Thompson , Karla Fisher , Anna Stuart , Craig Matuschka , Conor Beggs , George Mackenzie , Aaron Hodgson , Agency Producer ,

Lorde libera single Solar Power com clipe ensolarado em praia; assista

Lorde libera single Solar Power com clipe ensolarado em praia; assista
omelete.com.br - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from omelete.com.br Daily Mail and Mail on Sunday newspapers.

New Zealand , Andrew Stroud , புதியது ஜீலாந்து , ஆண்ட்ரூ ஸ்ட்ரௌட் ,