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Partnership for Responsible Addressable Media Invites Industry to Contribute Addressability Code For Collaborative Development


Partnership for Responsible Addressable Media Invites Industry to Contribute Addressability Code For Collaborative Development
Submissions Must Support Consumer Privacy, Equal Access; Process Builds on Working Group Efforts by Hundreds of Companies to Develop Business Use Cases, Legal & Policy Guidance, Technology Standards
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NEW YORK, Jan. 15, 2021 /PRNewswire/ The Partnership for Responsible Addressable Media today extended an invitation to the advertising and media industry to contribute addressability code for collaborative development. All proposed contributions must be operational, support the advancement of new addressability and accountability standards, and fuel commercial innovation. They must also align with several principles based on those announced at launch, including consumer privacy, equal access, and interoperability. Any contributed code must be assigned to the Partnership or its designat ....

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CrossFit Announces 2021 Season Schedule, Starting with Three-Week CrossFit Open on March 11


CrossFit
The CrossFit Open is the largest participatory sporting event in the world, setting a record of more than 415,000 participants across 172 countries in 2018. This year s Open will be the most accessible in CrossFit history, with flexible options for participants to compete either at their local gym or at home, should they face local closures or have health concerns.
The last year has been tough for everyone, so we want to kick off the 2021 season with a compelling and accessible Open that can meet the needs of every athlete in the world, said Dave Castro, GM of Sport for CrossFit. Whether you re surrounded by people in your local gym, working out alone at home, or listening to friends cheer over Zoom, the Open will energize you and remind you why you are part of CrossFit. ....

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TAG/BSI Survey Finds Consumers Savvy About Brand Safety Issues


TAG/BSI Survey Finds Consumers Savvy About Brand Safety Issues
Respondents Say Most Controversial News Content Appropriate for Ads;
83% More Aware of Brand Safety Issues Than Year Ago
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WASHINGTON, Dec. 15, 2020 /PRNewswire/ Consumers express a nuanced appreciation of the complexities of the brand safety decisions faced by advertisers, according to a new survey conducted by the Trustworthy Accountability Group (TAG) and Brand Safety Institute (BSI) among more than a thousand US adults via SurveyMonkey.
Brand Safety Institute
For example, instead of blocking controversial news content, 40% of consumers said all news content should be appropriate for ads, and the remainder differentiated between stories involving violence and death and those about policy, societal changes, and peaceful protests on the same issues. In addition, consumers defined the issue of brand safety broadly, including not on ....

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