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85% of UK Consumers Would Boycott Favourite Brands if Ads Appeared Near COVID-19 Conspiracies


85% of UK Consumers Would Boycott Favourite Brands if Ads Appeared Near Covid-19 Conspiracies
A significant majority of respondents (89%) said that hate speech had increased online over the last year. Highlighting the brand safety risk of such content, 72% of respondents felt hate speech should be blocked by advertisers, one of the two highest responses for blocked categories. The majority of respondents also said advertisers should block pornographic content (73%), violent content (68%), illegal drug-related content (66%), and unsafe or hacked websites (59%).
The past year has brought forth the four horsemen of toxic content into the advertising ecosystem: death, lies, political poison, and hate speech, said ....

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