ஆண்டி ஸீகல் News Today : Breaking News, Live Updates & Top Stories | Vimarsana
Stay updated with breaking news from ஆண்டி ஸீகல். Get real-time updates on events, politics, business, and more. Visit us for reliable news and exclusive interviews.
Top News In ஆண்டி ஸீகல் Today - Breaking & Trending Today
Dare Iced Coffee plays on storytelling tropes in social campaign March 12, 2021 12:48 When stories go awry and brain fails take hold, Dare is positioning itself as the the fix to get consumers back on track. A series of ads follow the classic formula of a blazer-donned narrator in an armchair, recounting a tale from an over-sized book, which eventually go wrong.
Anne Scott, Dare brand manager at Bega Dairy and Drinks, said: “Dare has a brand purpose centred on mental clarity and Dare is on a mission to fix those daily brain fails, no matter how big or small. We’re excited to share a campaign that shows exactly why Dare is the leading Iced Coffee brand in Australia.” ....
This is the Brain Fail Tale of Anonymous Vomitus. No matter the idea, the agency or client When an ad was posted, his fingers couldn’t keep quiet. They itched to write a comment, something clever, but cruel “Been done before hack – go back to Award School” This post was no different, Anonymous Vomitus thought A guy talking to camera, out of 10, this gets nought! He fired off his comment, eager to cause some pain But he was typing without thinking, and mistakenly revealed his real name. When your tale’s lost the plot, a Dare fix’ll fix it! ‘Brain Fail Tales’ is the new campaign for Dare Iced Coffee from independent creative agency, Hardhat. ....
February 8 2021, 12:41 pm | BY Ricki Green | 10 Comments “Green’s Behind the Scenes” is the new brand campaign for Australia’s favourite baking brand, Green’s Baking, developed by Hardhat. The series of short films gives Aussie bakers a peek into the effort that goes into perfecting every recipe.
Hardhat led the creative and strategy, after winning a competitive pitch in late 2020. The campaign, which was produced in conjunction with animation specialists Flux, commenced roll out from February 7. Says Glenn Dalton, executive creative director at Hardhat: “The brand campaign was created with the behavioural insight of ‘Effort Bias’ in mind, championing the extra attention, dedication and care that Green’s put into their yummy products. From that insight, we had some fun bringing what happens at ‘Green’s behind the scenes’ to the front of shopper’s minds.” ....