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MIFF merges the past with the future in 70th anniversary trailer via Guilty + Thought Police

This year, the Melbourne International Film Festival celebrates 70 years of cultural significance since its early beginning at the first Olinda Film Festival in 1952. How do you sum up the 70-year cultural legacy of MIFF, Australia’s most important film festival in a humble trailer? ....

Jason Byrne , Jake Coombes , Ted Deacey , Dane Scotcher , Jessica Hutchinson , Maria Efthymiopoulos , Jess Trewin , Jon Holmes , Al Cossar , Caitlin Devos , Zoe Maye , Ben Keenan , Aaron Farrugia , Billy Browne , Michaelj Lutman , Melbourne International Film Festival , Production Company , Olinda Film Festival , Thought Police , Melbourne International Film , Creative Director ,

Dare Iced Coffee plays on storytelling tropes in social campaign

Dare Iced Coffee plays on storytelling tropes in social campaign
March 12, 2021 12:48
When stories go awry and brain fails take hold, Dare is positioning itself as the the fix to get consumers back on track.
A series of ads follow the classic formula of a blazer-donned narrator in an armchair, recounting a tale from an over-sized book, which eventually go wrong.

Anne Scott, Dare brand manager at Bega Dairy and Drinks, said: “Dare has a brand purpose centred on mental clarity and Dare is on a mission to fix those daily brain fails, no matter how big or small. We’re excited to share a campaign that shows exactly why Dare is the leading Iced Coffee brand in Australia.” ....

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