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Highlights: TRAI's supplementary open house discussion on proliferation of broadband

Highlights: TRAI's supplementary open house discussion on proliferation of broadband
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Fixed broadband demand peaks again as offices switch to work from home

The data consumption of existing users is also going up as more people stay indoors.
29 Apr, 2021 - 08:32 AM IST | By Gargi Sarkar
KOLKATA: India has exemplified its excellence in democratising internet through mobile data. But the growth of fixed broadband was at a much tepid rate until the country had to turn to work from home and school from home due to the raging Covid2019 pandemic. While more and more people needed high speed and stable internet and opted for home broadband connections last year, the demand for new connections is again on the rise as many parts of the country descend into lockdown. ....

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Vidnet 2021: Fairer margins needed for SVoD to boost ARPUs

While AVoD cannot be sustained, SVoD is here to stay and grow.
22 Jan, 2021 - 08:37 AM IST | By Devika Bhattacharya
NEW DELHI: The Indian OTT space is booming, more and more platforms are cropping up every day, leaving viewers spoilt for choice. It has also become a crowded and rather skewed market, where out of approximately 70 players, two or three bigwigs take the lion’s share of subscribers and revenue due to their deep pockets in terms of content and marketing. While existing and newly-launched SVoD services have registered significant uptake in 2020 off the back of the Covid2019 pandemic, they must now brace for a slowdown as life returns to normalcy. It is more important than ever before to cut through the clutter and stand out so as to reel in new users, retain existing ones and operate a sustainable business concurrently. ....

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Indian broadcasting & cable TV market to surpass $19 billion by 2026, says report

The market is currently valued at $11.61 billion.
15 Dec, 2020 - 04:36 PM IST | By indiantelevision.com Team
NEW DELHI: 2020 was packed with unforeseen highs and lows for the Indian broadcasting and cable TV sector. From record viewership, to plummeting ad revenues, to the NTO 2.0 wrangle, the industry is still in a rather precarious position. Despite these challenges, the broadcast and cable TV market, currently valued at $11.61 billion, is expected to reach $19.06 billion by FY2026, states a report by TechSci Research.
The India Broadcasting and Cable TV Market report holds favourable regulations, technological advancements and growing investment opportunities as key factors driving this growth. The increasing demand for TV sets, especially in rural India, is also further boosting the market. Moreover, the expansion of the entertainment industry with greater demand for international TV channels and shows will propel the growth of this secto ....

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