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While AVoD cannot be sustained, SVoD is here to stay and grow. 22 Jan, 2021 - 08:37 AM IST | By Devika Bhattacharya NEW DELHI: The Indian OTT space is booming, more and more platforms are cropping up every day, leaving viewers spoilt for choice. It has also become a crowded and rather skewed market, where out of approximately 70 players, two or three bigwigs take the lion’s share of subscribers and revenue due to their deep pockets in terms of content and marketing. While existing and newly-launched SVoD services have registered significant uptake in 2020 off the back of the Covid2019 pandemic, they must now brace for a slowdown as life returns to normalcy. It is more important than ever before to cut through the clutter and stand out so as to reel in new users, retain existing ones and operate a sustainable business concurrently. ....