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Sneaker 'game' sees big boost during pandemic

Sneaker game sees big boost during pandemic
The industry of reselling exclusive sneakers exploded during the pandemic.
NEW YORK - ‘The Game’ refers to the business of reselling exclusive sneakers a market, according to Cowen Equity Research, that will be worth $30 billion by 2030.
The Game during the pandemic? It definitely doubled, said Danny Hasbani. I would say my revenue went up 100%.
While Hasbani, an 18-year-old Little Falls, New Jersey, native, has been playing The Game since he was 14, he won big during the pandemic.
Basically, it s like a service charge. You re charging for your service. These brands drop a limited amount of shoes and there s not enough for everyone, if that makes sense. So let s say there are a million pairs and 2 million people want them. So the million that didn t get it are going to pay whatever the price is to get it, said Hasbani. ....

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The Evolution Of The Air Jordan: How a Sports Sneaker Transformed High Fashion

Getty Images
On Michael Jordan s 58th Birthday,
CR looks at how the air Jordan 1 revolutionized fashion, bridging streetwear and luxury in a way never thought possible
By
Ana Escalante
No doubt– today s hottest shoe is the Air Jordan 1.
High-top, mid, or low, it doesn t matter. Fashion s hottest It-girls and models off-duty constantly wear the silhouette on the streets of New York in between castings and getting coffee. The Jordan 1 has been transformed by highly-anticipated artist collaborations and top design houses, proving it s a luxury staple in any hypebeast s closet. President Joe Biden s granddaughter, Maisy Biden, even wore a pair to the inauguration ceremony not once, but ....

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'You Somebody Mama': Monica's 'Buss It' Challenge Goes Left When Her Son Interrupts

R&B singer
Monica recently tried her hand at the newest internet challenge, but things went left when her son interrupted the fun with a public service announcement.
The “Buss It” challenge, which originated on TikTok to the tune of Houston rapper Erica Banks’ song “Buss It,” sees a person beginning their video in casual clothing, usually with messy hair and no makeup, while doing a little dance to Nelly’s “Hot in Herre” sample. When the beat drops, you drop to the floor into the Buss it pose, transitioning into a more glam look with hair and makeup done. ....

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$2 Million for T-Shirts? How Supreme and Nike Cracked the Auction Market

Jan. 12, 2021 3:38 pm ET
On Trend is a weekly column on men’s style that explores fashion’s subcultures and of-the-moment curiosities.
IN LATE December 2020, the venerated auction house Sotheby’s hosted an online-only sale of a pair of leather Adidas sneakers. Made in partnership with the 311-year-old porcelain-maker Meissen specifically for the auction, the shoes had been festooned with porcelain overlays and meticulously hand-painted with fanciful motifs from toe to heel, a six-month process that elevated humble sweat repositories to something approaching art. To the highest bidder, the sneakers were worth $126,000. (All proceeds went to the Brooklyn Museum.)
These extravagant Adidas shoes are among the sneakers and high-end streetwear pieces that have been infiltrating the tony auction market of late. In July 2019, Sotheby’s sold a historic set of Nike ’s “Moon Shoe” waffle-soled sneakers from 1972 for a then-record-setting $437,500. A pair ....

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