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Sneaker game sees big boost during pandemic The industry of reselling exclusive sneakers exploded during the pandemic. NEW YORK - ‘The Game’ refers to the business of reselling exclusive sneakers a market, according to Cowen Equity Research, that will be worth $30 billion by 2030. The Game during the pandemic? It definitely doubled, said Danny Hasbani. I would say my revenue went up 100%. While Hasbani, an 18-year-old Little Falls, New Jersey, native, has been playing The Game since he was 14, he won big during the pandemic. Basically, it s like a service charge. You re charging for your service. These brands drop a limited amount of shoes and there s not enough for everyone, if that makes sense. So let s say there are a million pairs and 2 million people want them. So the million that didn t get it are going to pay whatever the price is to get it, said Hasbani. ....