Live Breaking News & Updates on Customise Royal Enfield Bike

Share Via:
Marketing musings with Shubhranshu Singh, global head – marketing, Royal Enfield.
It all began when he called me few weeks ago to object to the use of ‘cult’ as a descriptor for brand Royal Enfield, in an article we published about bike personalisation. I asked him to explain why that was a problem. He did, and then before I knew it, I’d chatted with Shubhranshu Singh, global head – marketing, Royal Enfield, for over an hour, about all things marketing, because – “I’ve done nothing except marketing since 1999.” That was the year he joined Hindustan Unilever.
Edited excerpts of a conversation about brand marketing, geared towards separating the “puffery” from the real thing: ....

India General , Shubhranshu Singh , Hindustan Lever , Royal Enfield , Under Armour , Express Towers , Ashwini Gangal , Hindustan Unilever , Marketing Interview , Exclusive Interview , Two Wheeler Test Ride , Royal Enfield Test Ride , Test Drive Motorcycle , Royal Enfield Bullet , Himalayan Bullet , Personalise Royal Enfield Bike , Customise Royal Enfield Bike , Bike Personalization , Bike Customization , இந்தியா ஜநரல் , ஷுப்ராஞ்ஷு சிங் , ஹிந்துஸ்தான் நெம்புகோல் , அரச எந்‌ஃபீல்ட் , கீழ் கவசம் , எக்ஸ்பிரஸ் கோபுரங்கள் , அஸ்வினி கங்கல் ,