Japanese beauty major Shiseido said it plans to launch ‘second skin’ this year, a so-called game-changing new technology which can diminish undereye bags instantly without the use of make-up.
This news was announced during the Group’s 121st Ordinary General Meeting of Shareholders, where the firm discussed the importance of upholding its reputation as a world-class innovator in beauty.
“We will continue to create never before seen innovations that exceeds expectations every year,” said chief brand innovation officer Yoshiaki Okabe
Okabe said the firm would continue to “
provide ‘wow’ innovation to surprise and excite consumers.” He then revealed that the highly anticipated ‘second skin’ technology was scheduled for launch this year.