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Japanese beauty major Shiseido said it plans to launch ‘second skin’ this year, a so-called game-changing new technology which can diminish undereye bags instantly without the use of make-up. This news was announced during the Group’s 121st Ordinary General Meeting of Shareholders, where the firm discussed the importance of upholding its reputation as a world-class innovator in beauty. “We will continue to create never before seen innovations that exceeds expectations every year,” ​said chief brand innovation officer Yoshiaki Okabe Okabe said the firm would continue to “ provide ‘wow’ innovation to surprise and excite consumers.”​ He then revealed that the highly anticipated ‘second skin’ technology was scheduled for launch this year.

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