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WildBrain Appoints New Director


WildBrain Appoints New Director
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long-standing Director David Colville to retire
HALIFAX, NS, May 19, 2021 /PRNewswire/ - WildBrain Ltd. (
WildBrain or the
Company ) (TSX: WILD), a global leader in kids and family entertainment, announces that its Board of Directors has appointed Karine Courtemanche, CEO of PHD Canada and Touché!, as an independent Director of the Company, effective May 19, 2021. Courtemanche fills a seat on the Board vacated by long-standing Director, David Colville, who in December 2020, announced his intention to retire once a suitable replacement could be found to ensure an orderly transition.
We re pleased to welcome Karine to the WildBrain Board, said Don Wright, Chair of the Board. As a leader of two of Canada s most prominent media agencies, Karine has an outstanding track record of successes in innovation and strategic planning in the advertising and digital media space. We look forward to benefiting from ....

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The future of digital out-of-home advertising in Canada remains uncertain


The future of digital out-of-home advertising in Canada remains uncertain
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The hardest-hit ad sector in 2020 was out-of-home (OOH) ad spending, according to our estimates. Lingering concerns about crowded public spaces will potentially drag on the sector for years. On the road to recovery, we expect programmatic buying of digital out-of-home (DOOH) ad inventory will claim a larger share than the small slice it holds today.
In our pre-pandemic ad spending forecast for Canada, we anticipated OOH would be the sole traditional format to experience positive growth in 2020. After a relatively normal Q1, when sector growth was relatively flat and concerns about the coronavirus were just starting to surface, the market plunged in Q2 as quarantines were fully enacted in Canada. The market for these ads never fully recovered even as lockdowns eased, summer arrived, and more people ventured outdoors. ....

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