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Mongkol Chuewong/Getty Images Ad execs are starting to travel again as clients seek facetime with their agencies. Agencies want to balance hybrid work with client expectations for in-person meetings. Some said they re prepared to push back if asked to resume hectic pre-pandemic travel schedules. Ad agencies aren t fully reopened, but they re gradually resuming travel as more people get vaccinated and clients request in-person meetings, new business pitches, and on-site commercial productions. A new study by advertising staffing company WorkReduce showed 55% of ad execs said they were traveling again for business. Meanwhile, only 13% said they were returning to the office full-time, 40% said they were returning sometimes, and 46% said they were still working from home. ....
Global creative agency 180 launches MENA hub DUBAI, January 19, 2021 Amsterdam and Los Angeles-based creative agency 180 has announced a significant expansion and evolution of its business model into the Middle East and North Africa region, with the launch of 180 MENA, based in Dubai and Doha.
The agency is also establishing its presence in New York as part of its expansion strategy, said a statement.
180 MENA will be a key hub in 180’s global ecosystem that connects cultural insight, data, technology, conceptual craft and flawless execution, it said.
Led by General Manager Youssef Chahine, the specialised team in the MENA will work day-to-day with clients on the ground and will also be a doorway to accessing the brand building, design, brand strategy, digital and partnership experience of the 180 ecosystem in LA, NYC and Amsterdam. ....
RIYADH: Omnicom agency 180 is expanding into the Middle East and North Africa (MENA) region with offices in Dubai and Doha. 180 launched its first office in Amsterdam nearly 20 years ago with a second one in Los Angeles. Along with its MENA offices in the UAE and Qatar, the agency is now also setting up shop in New York as part of its expansion strategy. The agency’s global ....