Daily Research News Online
May 4 2021
Shopper insights specialist Behaviorally has appointed long-time Kantar exec Barbara Cador as Vice President, Growth Officer, EU, based in Spain.
The company, recently rebranded from PRS IN VIVO USA, uses a proprietary approach and in-depth sector experience to define and diagnose the factors that influence consumer behavior and drive shopper growth. Cador (pictured) joins after thirteen years at Kantar, latterly as Global Head of CX+. Earlier, she was the firm s Global Director Strategy and Transformation, and Group Account Director Retail and Shopper Insight. She began her career as a Marketing Associate at Cartier, before working for luxury goods and jewellery brand Puig as Product Manager, and Avon Cosmetics as Category and Brand Marketing Director EMEA.
US – Behavioural insights consultancy Behaviorally, formerly PRS, has appointed Adeline Adam as vice-president, market development.
Adam, who is based in Geneva, Switzerland, will provide additional client and market support in Behaviorally’s European Union team.
Before joining Behaviorally, Adam worked for Nielsen, where she spent more than 17 years, and Catalyx in quantitative and qualitative research, focusing on fast-moving consumer goods (FMCG).
Alex Batchelor, managing director of the EU and UK at Behaviorally, said: “Adeline has deep experience in client service with FMCG brands across Europe.
“She also has the entrepreneurial mindset to bring new techniques to clients, delivering agile consumer and shopper insights that translate to growth.”