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US – Behavioural insights consultancy Behaviorally, formerly PRS, has appointed Adeline Adam as vice-president, market development. Adam, who is based in Geneva, Switzerland, will provide additional client and market support in Behaviorally’s European Union team. Before joining Behaviorally, Adam worked for Nielsen, where she spent more than 17 years, and Catalyx in quantitative and qualitative research, focusing on fast-moving consumer goods (FMCG). Alex Batchelor, managing director of the EU and UK at Behaviorally, said: “Adeline has deep experience in client service with FMCG brands across Europe. “She also has the entrepreneurial mindset to bring new techniques to clients, delivering agile consumer and shopper insights that translate to growth.”

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