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The popularity of each candidate’s message and chances of victory depend not only on the strength of their personal appeal to voters but also their campaign infrastructure. ....
There is no one formula for victory in the Democratic mayoral primary and the top eight candidates are running vastly different campaigns. The popularity of each candidate’s message and chances of victory depend not only on the strength of their personal appeal to voters but also their campaign infrastructure – including the tacticians, advisors, consultants, and campaign staff members who mostly go unseen but whose work informs the candidates’ policies, positions, fundraising, advertising, and public appearances. As to be expected, consultants, in particular, are having a lucrative year supplying the mayoral candidates with all manner of advice. The more well-resourced campaigns are spending hundreds of thousands, if not millions, on firms and individuals helping them hone their pitch. Leaner campaigns have had to be more creative as they try to curry favor with the electorate with fewer campaign professionals. ....
SHARE: Andrew Yang’s two campaign managers, his press secretary, his policy director and multiple senior advisers don’t actually work for his New York City mayoral campaign. They’re employed by Tusk Strategies, a lobbying firm that’s regularly hired by clients to advocate for or against bills that are being considered by the City Council and the mayor. And the arrangement raises concerns about what kind of access this lobbying firm – and the private clients that hire Tusk – would have to the mayor if Yang were to win the election. “We believe that it is improper for the same firm to be both a campaign consultant, and then lobby the person that they helped to elect,” said Susan Lerner, executive director of good-government group Common Cause New York. Consultants build “a special relationship of trust” with the candidate, and Lerner added they’re increasingly cashing in on that relationship. ....
Mercury Mercury’s lobbying and public affairs firm, which is headed by Michael McKeon, boasts more than 30 media relations professionals in its New York office. The growing media relations team is led by former Bloomberg spokesperson John Gallagher, managing director and former National Action Network communications lead Rachel Noerdlinger, former Fox News producer Dan Bank and former Associated Press chief White House correspondent Ben Feller. Mercury, which represents a wide variety of clients, has a national presence that is bolstered by former New York Post reporter Stefan Friedman, who leads the media relations practice on the West Coast. Other key employees: Beth DeFalco, Karen Mustiga, Kim Winston, John Tomlin, Djenny Passé, Shannan Siemens, Eric Bloom ....