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Kelsey Lee-Barber versus little brother in latest Australian Beef campaign via The Monkeys

June 7 2021, 9:13 am | BY Ricki Green | 4 Comments
Today Australian Beef launches a new winter campaign via The Monkeys part of Accenture Interactive, with reigning world champion Javelin thrower, Kelsey Lee-Barber, by highlighting that beef is packed with protein and makes the greatest healthy meals, not only for athletes, but for everyday Aussies too.

The new TVC, directed by Trevor Clarence, imagines Olympian, Kelsey Lee-Barber and her younger brother Greg in an epic battle for the last piece of beef at the family dinner table. Is it a lifetime of training, years of hard work and sacrifice, all leading up to a medal shot at the Olympic Games? Or is it finally smashing your personal best at the local games arcade? In the ad we see that whatever your personal greatness, you can help feed it from the natural source of iron, protein and nutrients packed into delicious Aussie beef. ....

Scott Nowell , Matt Tilbury , Samantha Warfield Smith , Alex Kember , Kelsey Lee , Michael Ritchie , Matt Michael , Brett Edwards , Marni Crutchley , Vince Lagana , Fanna Willis , Olivier Fontenay , Harry Boothman , Simon Kane , Graeme Yardy , Stuart Morley , Krystina Batt , Kat Aquilla , Josh Coles , Haydn Walker , Trevor Clarence , Tasha Strachan , Mitch Bevan , Hayley Pyper , Scott Dettrick , Tanith Williamson ,

Australian Beef is Worth the Fight

Australian Beef is a sponsor of Team Australia at the upcoming Olympic Games.
Aussie javelin throwing extraordinaire, Kelsey Lee-Barber, has teamed up with her little brother to pitch Australian Beef in a new spot from The Monkeys.
The brand is a sponsor of Australia’s Olympic teams and the campaign comes just weeks before the highly controversial Tokyo games are set to commence.
The 30-second spot features Kelsey and her brother Greg locked in a battle, fork to fork, over who gets the last piece of beef at dinner. For Kelsey, the protein punch means world records and legendary status among Aussie sportswomen. For her more ambitious brother, the succulent cut means the high score on Dance Dance Revolution and fame and glory among the nerds at the local arcade. ....

Scott Nowell , Matt Tilbury , Samantha Warfield Smith , Maddison Thompson , Cameron Roberts , Alex Kember , Kelsey Lee , Michael Ritchie , Matt Michael , Brett Edwards , Marni Crutchley , Vince Lagana , Fanna Willis , Olivier Fontenay , Harry Boothman , Simon Kane , Graeme Yardy , Stuart Morley , Krystina Batt , Kat Aquilla , Josh Coles , Haydn Walker , Trevor Clarence , Tasha Strachan , Mitch Bevan , Hayley Pyper ,

MLA taps into Olympic sentiment with 'Feed Your Greatness' beef campaign

MLA taps into Olympic sentiment with 'Feed Your Greatness' beef campaign
mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.

Scott Nowell , Matt Tilbury , Samantha Warfield Smith , Maddison Thompson , Cameron Roberts , Alex Kember , Michael Ritchie , Matt Michael , Brett Edwards , Marni Crutchley , Vince Lagana , Fanna Willis , Olivier Fontenay , Harry Boothman , Simon Kane , Graeme Yardy , Stuart Morley , Krystina Batt , Kat Aquilla , Josh Coles , Haydn Walker , Trevor Clarence , Greg Roberts , Tasha Strachan , Mitch Bevan , Hayley Pyper ,

Suncorp partners with scientists and creatives for One House to Save Many

Suncorp partners with scientists and creatives for One House to Save Many
April 19, 2021 10:23
In response to the increasing intensity of natural disasters in Australia, Suncorp has worked with housing resilience experts at James Cook University, the CSIRO and Room 11 Architects to design and test a prototype home that is fire, flood and cyclone-resistant.
Leo Burnett and the Glue Society were the creative forces driving the initiative, with an online experience and integrated campaign exploring the impact each of the building innovations can have on protecting homes.
The story was shared as a documentary on Channel Nine with earned media as support. ....

Lyndall Theodore Ashika Naran , Jonathan Kneebone , Alex Kember , Janifer Wong Keong Seet , Alexander Harrod Paul Bruty , Graham Alvarez , Michael Ritchie , Erin Stace , Ronald Regis Chloe Burns , Shae Jones Kim Thompson , Scott Stirling , Andy Fergusson , Andreas Smetana , Abigail Dubin Rhodin , Candy Clarkson , Travis Hughes , Laurent Marcus Chris Jovanov , Luke Crethar , Rapthi Thanapalasingam , Eric Franken , Adrian Jung , Cameron Robertson , Dan Crozier , Sidonie Young , Taryn Mueller , Jade Thomas ,

Suncorp launches 'One House To Save Many' via Leo Burnett Sydney and The Glue Society – Campaign Brief

April 19 2021, 9:27 am | BY Ricki Green | 3 Comments
As Australia battles record floods, destructive bushfires and powerful storms, it’s becoming undeniable – our natural disasters are growing in intensity and frequency. And as one of Australia’s largest insurers, Suncorp is determined to reduce the impact of extreme weather and help build a more resilient Australia as outlined in ‘One House to Save Many’ created by Leo Burnett, in collaboration with The Glue Society.

One House was designed to withstand and survive catastrophic weather conditions. The intent is to help reduce the displacement and disruption of life for Australians living in areas where these events are more intense and frequent, and to actually help change the way houses are built in the future. ....

Jonathan Kneebone , Lyndall Theodore Ashika Naran , Alex Kember , Janifer Wong Keong Seet , Alexander Harrod Paul Bruty , Graham Alvarez , Michael Ritchie , Erin Stace , Ronald Regis Chloe Burns , Shae Jones Kim Thompson , Scott Stirling , Andy Fergusson , Andreas Smetana , Abigail Dubin Rhodin , Candy Clarkson , Travis Hughes , Laurent Marcus Chris Jovanov , Luke Crethar , Rapthi Thanapalasingam , Eric Franken , Adrian Jung , Cameron Robertson , Dan Crozier , Sidonie Young , Jade Thomas , Lucy Appleyard ,