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Coca-Cola Launches Thums Up Campaign in India Celebrating the Real Heroes


A new Olympics campaign from Coca-Cola in India highlights
Toofan wahi jo sab palat de – the upside-down Thums Up bottle as a symbol that celebrates the challenger spirit.
This year in Japan marks the county’s 100th year of participation at the Olympic Games, the Coca-Cola-owned Thums Up brand aims to salute the real heroes of the Olympic Games in a film via Ogilvy India celebrating athletes who overcame tremendous odds to reach where they are today.
“Completely turning the conversation upside down, it’s a game-changer that takes the brand a notch higher,” said Sukesh Nayak, Chief Creative Officer – Ogilvy India. “We believe it very well captures the emotion of the nation when it comes to the Olympic athletes, our real heroes.” ....

Sukesh Nayak , Saumya Sahni , Rohitash Srivastava , Surbhi Rathee Srikanta Behera , Preeti Koul , Priyanka Walia , Pritish Mukherjee , Latif Rahman , Tarni Sharma , Shashanka Chaturvedi , Vishal Yadav , Hephzibah Pathak , Arnab Roy , Rohit Sachdev , Shailender Mahajan , Kingshuk Dey , Vikrant Bisht , Prem Narayan , Knowyourolympian Thumsup , Planning Team , Management Team , Creative Team , Olympic Games , Ogilvy India , Chief Creative Officer , Ritu Sharda ,

Thums Up's Olympics 2020 campaign celebrates hope and resilience


Created by Ogilvy India (North), the campaign unveils its new brand positioning.
07 Jul, 2021 - 08:29 AM IST     |     By indiantelevision.com Team    
New Delhi: As India enters its 100th year of participation at the Olympic Games this July, Thums Up has set out to celebrate the historic feat and salute the real heroes – the athletes who overcame tremendous odds to reach where they are today. The home-grown brand on Wednesday announced its worldwide partnership with the international event which is set to begin in Tokyo Games to be held in Tokyo on 23 July.
As part of the partnership, Thums Up has launched its new campaign - ....

New Delhi , Sukesh Nayak , Shashanka Chaturvedi , Arnab Roy , Olympic Games , Tokyo Games , Palat De , Ritu Sharda , Cola India , South West Asia , புதியது டெல்ஹி , சுகேஷ் நாயக் , அர்னாப் ராய் , ஒலிம்பிக் விளையாட்டுகள் , டோக்கியோ விளையாட்டுகள் , ரிது ஷர்தா , கோலா இந்தியா , தெற்கு மேற்கு ஆசியா ,