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KFC unveils its Double Down Burger in latest ad
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Ratna Pathak Shah & Seema Pahwa unite for KFC s Double Down Burger
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A new Olympics campaign from Coca-Cola in India highlights
Toofan wahi jo sab palat de – the upside-down Thums Up bottle as a symbol that celebrates the challenger spirit.
This year in Japan marks the county’s 100th year of participation at the Olympic Games, the Coca-Cola-owned Thums Up brand aims to salute the real heroes of the Olympic Games in a film via Ogilvy India celebrating athletes who overcame tremendous odds to reach where they are today.
“Completely turning the conversation upside down, it’s a game-changer that takes the brand a notch higher,” said Sukesh Nayak, Chief Creative Officer – Ogilvy India. “We believe it very well captures the emotion of the nation when it comes to the Olympic athletes, our real heroes.”
Created by Ogilvy India (North), the campaign unveils its new brand positioning.
07 Jul, 2021 - 08:29 AM IST | By indiantelevision.com Team
New Delhi: As India enters its 100th year of participation at the Olympic Games this July, Thums Up has set out to celebrate the historic feat and salute the real heroes – the athletes who overcame tremendous odds to reach where they are today. The home-grown brand on Wednesday announced its worldwide partnership with the international event which is set to begin in Tokyo Games to be held in Tokyo on 23 July.
As part of the partnership, Thums Up has launched its new campaign -
Thums Up Olympics 2020 Campaign to break the new brand positioning
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