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Mentorship, mutual support groups and training in managerial and technical skills can help women run businesses. Mar 05, 2021 · 09:30 pm Shabnam Batra (left) runs an organic food franchise and Sanam Devi runs a small general store. | Aman Kanojiya/ IndiaSpend
When Mumbai fashion designer Ashwini Mhetre, 31, approached banks for loans to set up a business last February, the responses were riddled with gender clichés: “You are 30, what if you decide to give it up and get married?” and “If you get married, will you put the same effort as you would as a single person?”
Kavneet Sahni, 40, faced similar scepticism when she was setting up her food consultancy in Gurugram eight years ago. She was faced with questions such as “Why not have more men in her team?” Or “How would you handle business if you have children?”
IcelandFaridabadHaryanaIndiaDelhiMumbaiMaharashtraTelanganaAndhra-pradeshOkhlaKavneet-sahniShabnam-batraWhy women run fewer than 13% of India’s small businesses
Loan applications of female entrepreneurs are more likely to be delayed or rejected, studies show. Representational image. | Mansi Thapliyal/Reuters
Software entrepreneur Niyati Chander, 30, ran into gender bias fairly early in her career. A Bengaluru-based management graduate, she had set up a software enterprise, a Micro, Small and Medium Enterprise with eight employees in June 2020. “I wanted to be in control of where I am going in life,” she said.
From investors and government officials to real estate agents and even friends and former colleagues, Chander found that she was not being taken seriously. “People assume you do not know what you want,” she said. “When we were looking for office space, the emails from the landlord would go to my male co-founder though it was made clear that I am the main founder – it was assumed that the final call would be his.”
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