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Legal issues: False labeling of plant-based meat products | Greenberg Glusker LLP

Impossible, Beyond, Everything Legendary. These are just a few of the names adorning plant-based meat substitutes these days. With monikers like this, consumers might be right to expect. ....

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Food and Beverage Labeling Litigation: Recent Trends | Skadden, Arps, Slate, Meagher & Flom LLP

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The food and beverage industries introduced numerous technologies and products over the past year and a half that have raised new questions about advertising practices and presented novel legal issues regarding how goods are labeled. Meatless meat, COVID “cures” and the eternal debate over what it means for a product to be “all natural” have given rise to changes in labeling law, spurred by private litigants and regulators.
Manufacturers and States Face Off Over Meatless Meats
With “McPlant” sandwiches appearing alongside Big Macs throughout the country,
1 the growing mainstream acceptance of plant-based proteins by consumers seems undeniable. As the technologies develop to make pea protein and soy acceptable alternatives to beef, questions have arisen regarding how these products should be labeled when sold to consumers. ....

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We've got 'beef': Plant-based meat maker appeals decision in favor of Oklahoma's new labeling law | Thompson Coburn LLP

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A plant-based meat company is appealing to the Tenth Circuit Court of Appeals a federal judge’s recent refusal to halt Oklahoma’s Meat Consumer Protection Act, which requires a disclaimer on plant-based food products that use a meat term in the product description.
In September, Upton’s Naturals Co. and the Plant Based Foods Association (“PBFA”) filed a lawsuit in Oklahoma federal court, asking the court to block the law from being enforced while the lawsuit remained pending.[1]
Similar to meat labeling laws
in other states, Oklahoma’s Meat Consumer Protection Act prohibits misrepresenting a product as meat that is not derived from harvested production livestock. [2] But the Act goes on to say that product packaging for plant-based items shall not be considered in violation […] so long as the packaging displays that the product is derived from plant-based sources in type that is ....

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Where's the "Beef"? Oklahoma Federal Court Refuses to Enjoin Plant-Based Labeling Law | McGuireWoods LLP

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State-level attempts to regulate plant-based meat alternatives’ labeling has followed a familiar pattern. States pass a law restricting what plant-based companies may (or may not) say in their labeling and marketing. Then, federal courts enjoin their enforcement.
However, a recent decision from an Oklahoma federal court bucked that trend, holding that the plant-based claims at issue were potentially deceptive. Whether the court’s decision represents a one-off blip in the battles over plant-based labeling remains to be seen. Regardless, the decision will become an important citation for proponents and opponents alike. ....

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