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An American brand is born
The Timberland brand was birthed from a small, New England-based shoemaker, The Abington Shoe company. In 1973, Abington Shoe used an innovative molding technique to produce a waterproof, 6-inch Nubuck leather boot that could withstand harsh weather. The company called it the Timberland boot. By the late 1970s, 80% of all the products Abington Shoe sold were Timberland boots. So in 1978, the company changed its name to Timberland, according to a 1983 article from The Boston Globe. 
In the beginning, Timberlands were for people who worked in factories or construction, says Rob Walker, Author of Buying In: What We Buy and Who We Are. But as the boot rose in popularity, the Swartz family who owned the brand wanted to appeal to a high-end clientele who wants to go away for the weekend and be comfortable, Timberland s then-principle store designer, Cebra Robusto, told The Boston Globe in 1988. The company took out ads in magazines like The New ....

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