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The Most Iconic Shoe Trends of the 1980s: From Jelly Shoes to Canvas Sneakers

The Most Iconic Shoe Trends of the 1980s: From Jelly Shoes to Canvas Sneakers
yahoo.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from yahoo.com Daily Mail and Mail on Sunday newspapers.

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Can Timberland Be More Than Just a Boot Brand?

Can Timberland Be More Than Just a Boot Brand?
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New York , United States , New Hampshire , United Kingdom , Laurent Vasilescu , Jeffrey Swartz , Chris Dixon , Susie Mulder , Drieke Leenknegt , Nathan Swartz , Chris Mcgrath , Samuel Ross , Christopher Raeburn , Jimmy Choo , New York Times , Vf Corp , Abington Shoe Company , Abington Shoe , Wu Tang Clan , City Year , North Face , Opening Ceremony ,

How Hip Hop's Love of the Iconic Yellow Workboot Helped Make Timberland a Billion-Dollar Company


An American brand is born
The Timberland brand was birthed from a small, New England-based shoemaker, The Abington Shoe company. In 1973, Abington Shoe used an innovative molding technique to produce a waterproof, 6-inch Nubuck leather boot that could withstand harsh weather. The company called it the Timberland boot. By the late 1970s, 80% of all the products Abington Shoe sold were Timberland boots. So in 1978, the company changed its name to Timberland, according to a 1983 article from The Boston Globe. 
In the beginning, Timberlands were for people who worked in factories or construction, says Rob Walker, Author of Buying In: What We Buy and Who We Are. But as the boot rose in popularity, the Swartz family who owned the brand wanted to appeal to a high-end clientele who wants to go away for the weekend and be comfortable, Timberland s then-principle store designer, Cebra Robusto, told The Boston Globe in 1988. The company took out ads in magazines like The New ....

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