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Andersen Announces the First Annual Bright Ideas Design Awards in Collaboration with Dwell

/PRNewswire/ In collaboration with Dwell magazine, Andersen Windows announces the launch of its first annual "Bright Ideas" Awards, a contest recognizing. ....

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Johnson Outdoors Welcomes Annie Zipfel and Paul Alexander to Board of Directors; Thanks Retiring Board Member Terry London

RACINE, Wis., May 28, 2021 (GLOBE NEWSWIRE) Johnson Outdoors Inc. (NASDAQ:JOUT), a leading global innovator of outdoor recreation equipment and . ....

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Marketing in Pandemic Times | Twin Cities Business

Cavan Images/Getty Images
Marketing in Pandemic Times
When Covid-19 hit, companies needed to quickly alter their messages, and some are changing the way they communicate with customers over
the long haul.
Windows and doors are built to be durable products that are long-term investments for homeowners. Campaigns that market these products should not be ephemeral.
Annie Zipfel, chief marketing officer and senior vice president of Bayport-based Andersen Corp., wanted a company slogan that would resonate with customers and be memorable. She and her colleagues spent most of 2019 working on a brand refresh for Andersen’s windows and doors.
Zipfel was planning for a big day on Feb. 12, 2020, when she would help unveil a new marketing approach to Andersen’s sales team that was meeting in the Twin Cities. Andersen’s updated branding included a refreshed logo, the tagline “Love the Life You See,” and a national marketing campaign. ....

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