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The Pitch: Advertising and marketing news for 10.26.21

A national meat brand gets a campaign from a downtown agency, a local shop spins off a sister research firm, and annual PR awards are doled out. ....

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The Pitch: Advertising and marketing news for 9.14.21

The Pitch: Advertising and marketing news for 9.14.21
richmondbizsense.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from richmondbizsense.com Daily Mail and Mail on Sunday newspapers.

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Duluth mayor defends plan to outsource city promotions against heavy criticism

While the Chamber and industry leaders questioned Emily Larson's plan to market and promote Duluth in a new way, the mayor dug in, answering critics and expecting "big results." ....

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The Believe in Better Project Returns April 21 and 22 — As a New Free Online Event

The Believe in Better Project Returns April 21 and 22 — As a New Free Online Event
healthcaredive.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from healthcaredive.com Daily Mail and Mail on Sunday newspapers.

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Marketing in Pandemic Times | Twin Cities Business

Cavan Images/Getty Images
Marketing in Pandemic Times
When Covid-19 hit, companies needed to quickly alter their messages, and some are changing the way they communicate with customers over
the long haul.
Windows and doors are built to be durable products that are long-term investments for homeowners. Campaigns that market these products should not be ephemeral.
Annie Zipfel, chief marketing officer and senior vice president of Bayport-based Andersen Corp., wanted a company slogan that would resonate with customers and be memorable. She and her colleagues spent most of 2019 working on a brand refresh for Andersen’s windows and doors.
Zipfel was planning for a big day on Feb. 12, 2020, when she would help unveil a new marketing approach to Andersen’s sales team that was meeting in the Twin Cities. Andersen’s updated branding included a refreshed logo, the tagline “Love the Life You See,” and a national marketing campaign. ....

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