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4As kicks-off 2021 training slate with focus on effectiveness


Khairudin: We want to reinforce the culture of effectiveness in the marketing communications industry.
PETALING JAYA: The Association of Accredited Advertising Agents Malaysia (4As) is launching its slate of programmes for 2021 with the IPA Effectiveness Essentials Certificate, reaffirming its commitment to fostering continuous professional development for agency and marketing practitioners.
Conducted by the 4As’ long-established training partner the Chartered Institute of Practitioners in Advertising (IPA) UK, the IPA Effectiveness Essentials Certificate is primarily aimed at entry-level practitioners in agency and client businesses, although any staff would benefit from the overview of the key thinking, knowledge, and practices of effectiveness that the course offers. ....

United Kingdom , Malaysia General , Khairudin Rahim , Association Of Accredited Advertising Agents Malaysia , Institute Of Practitioners , Accredited Advertising Agents Malaysia , Essentials Certificate , Chartered Institute , Effie Awards , Advertising Amp Media , ஒன்றுபட்டது கிஂக்டம் , மலேசியா ஜநரல் , நிறுவனம் ஆஃப் ப்ர்யாக்டிஶநர்ஸ் , அத்தியாவசியங்கள் சிஇஆர்டிஐஎஃப்ஐசிஏடிஇ , பட்டய நிறுவனம் , எஃபீ விருதுகள் ,