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How creators can get paid from YouTube s $100 million Shorts Fund

How creators can get paid from YouTube s $100 million Shorts Fund
msn.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from msn.com Daily Mail and Mail on Sunday newspapers.

How creators can get paid from YouTube s $100 million Shorts Fund

How creators can get paid from YouTube s $100 million Shorts Fund
yahoo.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from yahoo.com Daily Mail and Mail on Sunday newspapers.

Underscore Talent Signs TikTok Phenom CelinaSpookyBoo, YouTube s Anasala Family

Nascent digital talent management company Underscore Talent has unveiled a slew of new signings today, including creators that hail from both TikTok and YouTube. The latest additions include TikTok stars CelinaSpookyBoo (18.1 million followers), The Trills (3.3 million), Gunnar Deatherage (2 million) and Lisa Asano (1.2 million followers). On YouTube, Underscore has pacted with The Anasala Family (2.2 million subscribers), The Klem Family (2 million subscribers), El Guzii (5.7 million), and Montana & Ryan (866,000).  Underscore says it will work with talent to expand content to new channels, and operationalize merch opportunities. The company adds that it has also brokered brand deals with the likes of Nike, Mattel, Walmart, Clinique, Google, Amazon, and Verizon. Nascent digital talent management company Underscore Talent has unveiled a slew of new signings today, including creators that hail from both TikTok and YouTube.

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