Underscore Talent, which launched in January, was founded by Michael Green, Reza Izad, and Dan Weinstein.
The firm primarily works with digital stars across the kids, family, food, and lifestyle verticals. Its clients include YouTube creators and other digital stars like the Royalty family (11 million YouTube subscribers), the LaBrant family (12.9 million YouTube subscribers), Shiloh and Bros (1.6 million YouTube subscribers), and Preppy Kitchen (1.9 million YouTube subscribers). We don t want to be just managing an inbox, Weinstein told Insider. We actually want to provide some infrastructure to help them navigate this world, build longevity, and ultimately create real enterprise value for themselves beyond the transactional nature of what it is they are doing.
Courtesy of Underscore Talent (3)
Michael Green, Reza Izad and Dan Weinstein will work with digital-first talent including the LaBrant Family, Alex Wassabi and Jon Cozart.
The team that launched The Collective more than 15 years ago is reuniting to start a new digital-first management firm.
Michael Green, Reza Izad and Dan Weinstein have formed Underscore Talent, which will work with digital creators with the goal of helping them build long-lasting careers.
The trio has recruited UTA s Austin Mayster, Toney Media s Linnea Toney and APA s Megan Brown as partners. Their roster of talent includes YouTube creators such as the LaBrant Family, the Royalty Family, Alex Wassabi and Jon Cozart, as well as mental health entrepreneur Kati Morton and baker and writer Joy Wilson. The company says that in its first few months, it has already booked deals for its clients with brands including Clinique and Verizon.