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HULâs âSmart Fillâ machine takes on refill pouches, zero waste stores⦠Share Via: ⦠But how likely will it change consumer behaviour? Will the eco-friendly âwokeâ citizen go the extra mile? After years of relying on refill pouches, âkiranaâ stores and zero waste businesses, consumers finally have a more eco-friendly alternative to buying Hindustan Unilever (HUL) products. HUL has launched an initiative, called a âSmart Fillâ machine. It is an in-store vending model for its home care products, and its aim is to reuse, reduce and recycle plastic. HUL is attempting to incentivise the use of this machine and reusable bottles by offering a discount. If the consumers bring in their own bottle, they are offered a Rs 30 discount. If they choose to purchase a âSmart Fillâ bottle (which can be subsequently reused), then they will get a Rs 15 discount. ....
What s Your Problem s new ad for Spotify harps on its Family plan Share Via: The campaign stems from the insight that in India, when a person upgrades anything in India, they try to upgrade their entire family with them. Whatâs Your Problem (a Wondrlab company), a Mumbai-based integrated agency, has created a new campaign for Spotify to promote the audio streaming platformâs Premium Family plan. Priced at INR 199 per month, this plan enables up to six members of the family to share the joy of music through an ad-free experience, and the option to download and play songs offline. ....
What's Your Problem delivers Spotify's new Premium Family campaign adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.