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HUL's 'Smart Fill' machine takes on refill pouches, zero waste stores…


HUL’s ‘Smart Fill’ machine takes on refill pouches, zero waste stores…
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… But how likely will it change consumer behaviour? Will the eco-friendly ‘woke’ citizen go the extra mile?
After years of relying on refill pouches, ‘kirana’ stores and zero waste businesses, consumers finally have a more eco-friendly alternative to buying Hindustan Unilever (HUL) products. HUL has launched an initiative, called a ‘Smart Fill’ machine. It is an in-store vending model for its home care products, and its aim is to reuse, reduce and recycle plastic.
HUL is attempting to incentivise the use of this machine and reusable bottles by offering a discount. If the consumers bring in their own bottle, they are offered a Rs 30 discount. If they choose to purchase a ‘Smart Fill’ bottle (which can be subsequently reused), then they will get a Rs 15 discount. ....

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Dabur revamps packaging of Real Activ fruit and vegetable juices with health-related claims

Dabur revamps packaging of Real Activ fruit and vegetable juices with health-related claims
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Burger King announces revamped identity - draws mixed reactions


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The old logo was launched in 1999 and the new one appears to pay homage to the brand’s design heritage.
Burger King (BK) has announced a new visual design that will be present throughout all touchpoints of the guest experience. A press note claims that the design is inspired by real food and the look marks the first complete rebrand in over 20 years.
Burger King s old and new logo
The note mentions that the redesign is supposed to emphasise on digital-first expression and makes references to recent improvements to taste and food quality.
The new logo will be seen at outlets and on food packaging, effective immediately. The BK crew will also get a redesigned uniform. The old logo was launched in 1999 and the new one appears to pay homage to the brand’s design heritage. ....

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