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Group representing startups seeks govt intervention in Google Play ops, ads


The government must ensure frivolous entities bidding on Google Ads don’t corner keywords claimed by brands, said a group representing startups on Wednesday as it sought a India-specific policy on the tech giant’s Play store.
Aatmnirbhar Digital India Foundation (ADIF) said bidding of company-specific keywords such as matrimony or Map My India has resulted in competitors capitalising on the brand value of companies.
“Companies end up in spending crores of money to protect their own brands to prevent their customers going to competitors or frivolous entities. Companies are losing their revenue and customers because of Google not protecting brands,” said Murugavel Jankiraman, founder & CEO, Matrimony.com. ....

Sairee Chahal , Rohan Verma , Snehil Khanor , Murugavel Jankiraman , Ritesh Malik , Aatmnirbhar Digital India Foundation , Google Ads , Digital India Foundation , Ajay Data , Google Play , Digital India , Indian Startups , Matrimony Com , ரோஹன் வெர்மா , முருகவேல் ஜான்கிராமன் , ரித்தேஷ் மாலிக் , டிஜிட்டல் இந்தியா அடித்தளம் , அஜய தகவல்கள் , கூகிள் விளையாடு , டிஜிட்டல் இந்தியா , இந்தியன் தொடக்கங்கள் , திருமணம் கம ,

Zoho's Sridhar Vembu Appointed To National Security Advisory Board


Vembu’s appointment comes days after he was conferred the Padma Shri by the Indian government on January 26
The NSAB gives inputs and advice to Doval, who in turn acts as a single point of contact for Prime Minister Narendra Modi on national security and issues of strategic interest
Vembu’s appointment comes in a time when prominent stakeholders in the Indian startup economy are finding roles in public policy
Image credits: Forbes.
Indian SaaS giant Zoho’s founder Sridhar Vembu announced on Wednesday (February 3) that he has been appointed to the National Security Advisory Board (NSAB), led by national security advisor (NSA) Ajit Doval. His appointment comes days after he was conferred a Padma Shri awardee by the Indian government on January 26. ....

Byju Raveendran , Uday Kotak , Sairee Chahal , Vembu Zoho , Ritesh Mallik , Kris Gopalakrishnan , Padma Shri , Murugavel Janakiraman , Anand Lunia , Snehil Khanor , Indian Saa , Sridhar Vembu , Narendra Modi , Abhiraj Singh , Kunal Bahl , Bhavish Aggarwal Ola , Cybersecurity Prominent Role In National Security , National Startup Advisory Council , Aatmanirbhar Digital India Foundation , National Security Advisory Board , Shri Ajit Doval Ji , Prime Minister Narendra Modi , Axilor Ventures , Bhavish Aggarwal , Sanjeev Bikhchandani , Info Edge ,