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The advertising industry sold us the perfect woman – do we finally understand the price we paid?
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Interbrand unveils top 30 brands set to revolutionise the US market
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Interbrand Launches 2021 Breakthrough Brands Report highlighting the 30 challenger brands set to disrupt the US market
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Bodyform’s ‘Womb Stories’ explores the duality of the uterus and shows menstruation for what it is
With health and wellbeing remaining front of mind for people around the world, global chief strategy officer at VMLY&Rx, Nichole Davies says it s important that health campaigns do not shy away from the ugly truth.
The awards season is over. But does anyone remember last year when a commercial about postnatal recovery was banned from appearing during the Oscars ceremony because broadcasters felt it was a bit too honest?
The story of ‘Frida Mom’ – showing the blood and pain of recovery from childbirth – was considered too graphic for the sensibilities of a primetime TV audience. Award-winning authenticity, it seems, is the preserve of Hollywood’s finest.
May 7, 2021 5:50 PM EDT
Generations of women have quietly endured the messy business of giving birth. Even after reading stacks of pregnancy books, faithfully following their health care provider’s advice and successfully delivering a healthy baby, women often enter motherhood with what suddenly feels like a broken body.
They involuntarily pee when they sneeze or cough. It hurts to sit. They may feel consumed by anxiety or depression. Often, they feel too ashamed to ask for help, especially when they are laser-focused on trying to care for their brand-new baby. Many find that when they do speak up, their concerns are waved away as part of the healing process one of the wide array of “normal” changes that happen to the body after giving birth.