/PRNewswire/ Interbrand, the world s leading brand consultancy, today launched its 2022 Breakthrough Brands Report – with Web3, Climate Tech and boutique.
Oatly has seen phenomenal growth and arguably established itself as the face of the alternative-milk category. Having nailed its branding, it secured over $441m in funding according to Interbrand’s Breakthrough Brands report. For its creative chief, the biggest worry now is whether he can preserve its bolshy ‘don’t overthink it’ approach as investors take a greater interest.
From the metaverse world of Gucci to the slick checkout at Uniqlo and ever-changing design of Flannels, to kick off The Drum’s Retail Deep Dive we caught up with industry experts on the retail experiences that have stood out to them.