Wieden+Kenndy agaency in London released Nike’s latest ad following the launch of active maternity wear collection. As the sportswear brand has come up with a few tear-jerking, fist-clenching, I-can-do-this ads in the past, this one is not an exception. After Nike’s hiccup cutting pay of Allyson Felix, American track and field sprinter, after she gave birth, the brand had no other choice but to reconsider their policy concerning pregnant athletes. After Felix spoke out, Nike took a sharp turn to guarantee pay and for 18 months around pregnancy for their brand faces.
The sports clothing brand introduced a collection of maternity wear that features over 20 women
This new Nike maternity ad featuring pregnant and breastfeeding athletes just dropped and you have to see it.
“Can you be an athlete? You, pregnant? You, a mother? That depends,” the short film titled “Toughest Athletes” begins. Posted on Nike Women s Instagram page on March 14, the ad goes on to define the term as it cuts between a group of mothers in various stages of pregnancy and postpartum journeys, including Serena Williams and Olympia, USWNT soccer player Alex Morgan, and track stars Shelly-Ann Fraser-Pryce, Perri Shakes-Drayton, Nia Ali, and Bianca Williams.
“What is an athlete? Someone who moves? Sounds like you,” the narrator continues. “Someone who gets it done, no matter what? You do that. Someone who listens to her body. Also you. Someone who defies gravity. You. Someone who deals with the pain, hits her limit, and pushes past it. Pushing, pushing, pushing. Someone who earns every single win. You, you, you. So can you be an athlete? If you aren t, no one
The woman-made brand: the new model for marketing to women?
In the first of a series of provocations on the future of the advertising industry, the authors of Brandsplaining explain why brands can and must learn about marketing to women from a new wave of female-founded brands.
by Jane Cunningham and Philippa Roberts
Bumble: campaign featuring Helena Bonham Carter
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Andra Day wasn’t the only San Diego-raised woman who made a ground-breaking appearance at the Golden Globes Sunday evening. Day became the second black female ever to win the best actress in a drama award following her film portrayal of Billie Holiday.
Poway’s
Ashley Wells got a bit of air time, as well. She co-starred in a controversial, pushing-the-envelope commercial that aired during the three-hour broadcast.
“Was that you?” texted a former University City High School classmate after it aired. “Were you lactating on national TV?”
Yes, she was, Wells confirmed. She was breastfeeding one of her twin babies in front of an international TV audience.