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Pladis Unveils Wave Of Activity For Go Ahead Brand


18th January 2021
Pladis has announced a programme activity for 2021 across its £29m Go Ahead brand covering NPD, an ATL campaign, and a packaging and logo overhaul.
As part of its NPD pipeline, the low calorie snacking brand is launching Go Ahead Fruity Cake Bites – a cake snack with two filling variants – zesty Orange & Lemon and juicy Raspberry & Strawberry. The product comes in multipacks of five individually portioned packs which are under 100 calories each and high in fibre.
Alongside this comes Go Ahead Fruit & Fibre Slices – an extension of the brand’s ‘slices’ portfolio. The crispy baked biscuits contain sultanas, a chewy fruity filling and finished with a sprinkle of oats and bran to create a softer texture. There are two variants – Strawberry and Blueberry – which contain 56 calories per slice and are high in fibre. ....

United Kingdom , Caroline Hipperson , Fibre Slices , Chief Marketing Officer , New Year , Fruity Cake Bites , Fruit Slices , Yogurt Breaks , Ahead Fruity Cake Bites , ஒன்றுபட்டது கிஂக்டம் , ஃபைபர் துண்டுகள் , தலைமை சந்தைப்படுத்தல் அதிகாரி , புதியது ஆண்டு , பழம் கேக் கடித்தது , பழம் துண்டுகள் , தயிர் இடைவெளிகள் ,

Trendsetters: From African inspired snacks to cookies with a difference


Trendsetters: From African inspired snacks to cookies with a difference
Chicka’s reverts to its African heritage to bring better-for-you treats to Brits while empowering the women of tomorrow; pladis is rolling out its biggest launch to date; the cookie category is being given a shake up with a range of chef-driven delights; and a West country UK bakery has partnered with an artisan condiment maker to offer the perfect breakfast marriage.
No monkeying about
Katie’s Food Co is hitting the high street with a listing win in Wholefoods Market.
The brand’s 100% natural banana crisps are being rolled out in the premier retail chain’s outlets across the UK this month. ....

United States , United Kingdom , Caroline Hipperson , Katie Grennall , Lorin Peters , Chika Russell , Catherin Connor , Sarah Reinecke , Stephanie Yudowitch , Cindy Huntington , Christopher Owen , Kellogg Company , World Vision , Katie Food Co , Banana Crisps , Thai Sweet Chilli , Mixed Herb , Whole Foods Market , West African , Nut Mix , Mini Crunch Corn , Wholegrain Rice Crisps , Fibre Slices , Ahead Fruity Cake Bites , Mini Cheddars , Tangy Cheddar ,

Pladis supports Go Ahead portfolio with new launches and campaign

Snacking company Pladis is expanding its Go Ahead bars range as part of a £29m programme of activity, including a campaign and packaging update. New to the portfolio is Go Ahead Fruit Cake Bites, available in Orange & Lemon and Raspberry & Strawberry flavours in a pack of five for £2.39, and Go Ahead Fruit & Fibre Slices, available in Strawberry and Blueberry flavours in packs of five and individually wrapped packs. The new products ....

Caroline Hipperson , Fibre Slices , New Year , ஃபைபர் துண்டுகள் , புதியது ஆண்டு ,