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18th January 2021 Pladis has announced a programme activity for 2021 across its £29m Go Ahead brand covering NPD, an ATL campaign, and a packaging and logo overhaul. As part of its NPD pipeline, the low calorie snacking brand is launching Go Ahead Fruity Cake Bites – a cake snack with two filling variants – zesty Orange & Lemon and juicy Raspberry & Strawberry. The product comes in multipacks of five individually portioned packs which are under 100 calories each and high in fibre. Alongside this comes Go Ahead Fruit & Fibre Slices – an extension of the brand’s ‘slices’ portfolio. The crispy baked biscuits contain sultanas, a chewy fruity filling and finished with a sprinkle of oats and bran to create a softer texture. There are two variants – Strawberry and Blueberry – which contain 56 calories per slice and are high in fibre. ....
Trendsetters: From African inspired snacks to cookies with a difference Chicka’s reverts to its African heritage to bring better-for-you treats to Brits while empowering the women of tomorrow; pladis is rolling out its biggest launch to date; the cookie category is being given a shake up with a range of chef-driven delights; and a West country UK bakery has partnered with an artisan condiment maker to offer the perfect breakfast marriage. No monkeying about Katie’s Food Co is hitting the high street with a listing win in Wholefoods Market. The brand’s 100% natural banana crisps are being rolled out in the premier retail chain’s outlets across the UK this month. ....
Snacking company Pladis is expanding its Go Ahead bars range as part of a £29m programme of activity, including a campaign and packaging update. New to the portfolio is Go Ahead Fruit Cake Bites, available in Orange & Lemon and Raspberry & Strawberry flavours in a pack of five for £2.39, and Go Ahead Fruit & Fibre Slices, available in Strawberry and Blueberry flavours in packs of five and individually wrapped packs. The new products ....