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January 05th, 2021 In a world where health and wellbeing have become a major focus in the food and drink industry, how do treat brands innovate to meet modern consumers’ palates? Moments of pure indulgence The desire for intense, sweet and indulgent flavours will continue to bring pleasure to those looking for moments of pleasure and escapism. Brands will continue to innovate around sweetness, offering new sensations and opportunities to boost one’s mood. Core flavours still lead Core sweet flavours will remain bestsellers. Therefore, indulgent brands should not ignore them when innovating. Instead, the flavour favourites should remain the ‘core’ but be blended with more nuanced flavours or experimental textures so there is familiarity rather than something brand new. ....
15th December 2020 Ferrero’s Nutella brand has joined forces with reuse platform Loop as parts its wider commitment for 100% of its packaging to be reusable, recyclable or compostable by 2025. Through the tie-up with the Loop scheme, shoppers will be able to purchase a specially designed reusable Nutella jar from 10 pilot Carrefour stores in Paris, France and the retailer’s website, for which they pay a deposit. Carrefour will then collect the empty jars for washing and reuse. Ferrero’s in-house design team worked with Loop to develop the new pilot Nutella jar, which meets all the needed criteria for reuse such as being durable, safe, and hygienic. It also features an optimised label and seal that can be easily removed during the wash cycle. ....