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January 05th, 2021
In a world where health and wellbeing have become a major focus in the food and drink industry, how do treat brands innovate to meet modern consumers’ palates?
Moments of pure indulgence
The desire for intense, sweet and indulgent flavours will continue to bring pleasure to those looking for moments of pleasure and escapism. Brands will continue to innovate around sweetness, offering new sensations and opportunities to boost one’s mood.
Core flavours still lead
Core sweet flavours will remain bestsellers. Therefore, indulgent brands should not ignore them when innovating. Instead, the flavour favourites should remain the ‘core’ but be blended with more nuanced flavours or experimental textures so there is familiarity rather than something brand new. ....

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