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Performance, on purpose - The Media Online

GroupM’s inaugural NextM UK event was an exploration into what’s in store for 2024 & unpacked the relationship between purpose & performance. ....

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Measuring effectiveness, retail media, AI and first-party data will dominate 2024

Measuring effectiveness, retail media, AI and first-party data will dominate 2024
thedrum.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thedrum.com Daily Mail and Mail on Sunday newspapers.

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