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11 things we heard at Google's Measurement & Effectiveness Summit

11 things we heard at Google's Measurement & Effectiveness Summit
thedrum.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thedrum.com Daily Mail and Mail on Sunday newspapers.

United Kingdom , City Of , Peter Grant , Hannah Walley , John Lewis , Sarah Byrne , Biren Kalaria , Richard Wheaton , Nadia Sotiropoulou , Vanisha Vaghela , Shari Cleary , Paul Stringer , Effectiveness Summit ,

Measuring effectiveness, retail media, AI and first-party data will dominate 2024

Measuring effectiveness, retail media, AI and first-party data will dominate 2024
thedrum.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thedrum.com Daily Mail and Mail on Sunday newspapers.

United Kingdom , Jana Eisenstein , Zuzanna Gierlinkska , Dunnhumby Ed Sellier , Seedtag Eisenstein , Ed Sellior , Hannah Walley , Adam Taylor ,

What happens to confidence in influencer marketing when fraud goes viral?

What happens to confidence in influencer marketing when fraud goes viral?
thedrum.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thedrum.com Daily Mail and Mail on Sunday newspapers.

United Kingdom , Varun Chauhan , Hannah Walley , Kim Kardashian , Kafui Okpattah , Mary Keane Dawson , Advertising Standards Authority , Clear Channel , Online Safety Bill , Influencer Marketing Report , Guy Parker , Drum Social ,