then all of a sudden it z decided to feature daryl land mulvaney, and the fans turned their back on the brand. can an ad campaign like this, football, or you know, barbecues, can that bring back the customers, joe? jon, it s almost impossible to see bud light rebrand itself at this point successfully. in the age of social media boycotts, right? so the numbers in terms of losses are staggering. budweiser has lost more than $40 0 million since this boycott began all over an unforced error by aligning with tiktok star dylan mulvaney. so putting the toothpaste back in the tube use to be easier in these situations. but bud light, once the most popular beer in the country for decades that no one ever saw as controversial, it s sudden will hi now the poster child for political correctness and all things woke. and it s become this lightninged rod, jon, of a brand that takes away the escapism that so many fans crave at a bash due,
attempt. again, it s it looks like a well scripted type of operation to show that perhaps they re being attacked. very clearly there is no damage there. and so obviously, we re seeing ukraine deny this. they said it wouldn t further the military goals. they would allow it would allow russia to justify strikes. they re saying basically too busy defending ukraine to actually strike inside russia. there are real concerns as you heard over at the state department saying yesterday that ukraine would try to do this. that is something the u.s. had warned them against on the anniversary of the russian invasion. this is a concern that the u.s. does have that ukraine would try something like this. it z does and they have the capability. the drone can get to that spot. it is wasting a lot of intelligence assets and resources on the ground if they decide to do that. russia has more to gain to try to think that this attack was real. they know this counter offensive is coming. they have to d
threats to elected officials and anti-semitism that is at a record high right now. does it ever make you rethink what you do now? it z it absolutely z the reason i keep fighting is because i know that it is my duty and my job to make sure that i leave this world a better place than i entered it. and it s so important that i continue to wake up each day and fight for my community. while i said breast cancer is the most difficult thing i ever had to go through, it s been the last few months. putting myself out there openly as a jewish representative when i already received death threats on a daily basis. it is one of the scariest things i ve ever done. i know even today by showing my face speaking out against this horrible tragedy, that could have been, i m prone to some today. wow. you re brave. we thank you for your service to the state of michigan and this country. thank you for sharing your
streets below. joining me now is the president of times square alliance. tom, big welcome to you. this is exciting because this year s celebration will be the first to potential full capacity in times square after the two years of covid restrictions. so what s that going to look like on saturday night? we re very excited to welcome everyone back to times square on saturday night to watch the ball drop. we have a great team that works on the event year in and year out. they are really excited about us being back to full of capacity this year. i bet. give me a sense of what sort of crowds and crowd size you re expecting and how are thousands and thousands of partiers kept in line. and let me just share i once watched the ball drop from 7th avenue. i had to hang out in a sort of pen-like enclosed area. it z that still how it s done? yes, we have viewing areas. we work very closely with mayor adams team, with the police