then all of a sudden it z decided to feature daryl land mulvaney, and the fans turned their back on the brand. can an ad campaign like this, football, or you know, barbecues, can that bring back the customers, joe? jon, it s almost impossible to see bud light rebrand itself at this point successfully. in the age of social media boycotts, right? so the numbers in terms of losses are staggering. budweiser has lost more than $40 0 million since this boycott began all over an unforced error by aligning with tiktok star dylan mulvaney. so putting the toothpaste back in the tube use to be easier in these situations. but bud light, once the most popular beer in the country for decades that no one ever saw as controversial, it s sudden will hi now the poster child for political correctness and all things woke. and it s become this lightninged rod, jon, of a brand that takes away the escapism that so many fans crave at a bash due,