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Four digital media trends to watch: generative AI, Gen Z, business models and news formats

The FIPP Media Innovation report shows how media companies are cashing in on the latest opportunities and solving the most pressing problems ....

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Publishers establish infrastructure to future-proof data set

Publishers shared insights at the Digiday Publishing Summit at the end of September in Miami. ....

United States , New York , Emma Rosenblum , Michelle Myers , Romina Rosado , Mark Howard , Mark Bausinger , Bonnie Kintzer , Leilani Han , Stephanie Hodges Dunivan , Danielle Belton , Washington Post , Head Of Business Development Partnerships At Wirecutter , Penske Media Corporation , Digiday Publishing Summit , Zeus Prime , Zeus Insights , Business Development , New York Times Owned , Media Brands , Jukin Media , Pet Collective , Hollywood Reporter , Essence Festival , New Orleans , Post Editor In Chief Danielle Belton ,

Washington Post launches digital ad network

Washington Post launches digital ad network
axios.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from axios.com Daily Mail and Mail on Sunday newspapers.

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Bloomberg Media makes first-party data push via ad platform

Details
27 April 2021
Bloomberg Media has created its own ad platform named Bloomberg Iris, joining a list of publishers including Mediacorp,
South China Morning Post and
The Washington Post that have unveiled their own first-party solutions. Available globally, Bloomberg Iris is currently working with various clients, although Bloomberg did not specify who they are. Julia Beizer, global head of digital for Bloomberg Media, told
MARKETING-INTERACTIVE that its investment in Iris has already helped the company grow its subscriber base and serve advertisers with first-party data and contextual solutions.
We are seeing an uptick in performance in click-through rates and attention. But the true value of Iris is intangible. It helps Bloomberg Media better understand our audience, and develop deeper connections with them which helps all aspects of our business grow, including our subscriptions and advertising businesses, Bei ....

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'They're solving a problem': The Washington Post readies its Zeus platform for the buy side

March 8, 2021
After spending much of last year building one side of its advertising marketplace, Zeus, the Washington Post is gearing up to open the other.
In the beginning of the second quarter, Zeus Prime, a self-service ad platform, will be opened up so ad buyers can reach users across all of the sites using Zeus Performance, the header bidding wrapper plus ad rendering engine that the Post announced in 2019 before opening up to all comers in January 2020; the Post has spent the past half year testing Zeus Performance on its own site inventory, running more than 100 campaigns for some 50 different brands. ....

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