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Mergers and acquisitions, the pivot from third-party data and the rise of commerce-based business made headlines in 2021. Expect more of the same in 2022.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Buy What You Know Shopify and Roku announced a partnership to bring a Roku app for CTV ad creation and campaign management to the dashboard of all Shopify merchants. The idea is to crack into the $16.4 billion that small and medium-sized businesses spend. Continue reading »