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Cresta Announces Appointment of Michael Parker as Chief Marketing Officer

Cresta Announces Appointment of Michael Parker as Chief Marketing Officer
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Verizon, Google, and Stanford Luminaries Join Cresta's Strategic Advisory Board


SAN FRANCISCO, April 21, 2021 /PRNewswire/ Cresta, the Expertise AI provider to the enterprise, today announced key appointments to its Strategic Advisory Board: Chris Koehler, Chief Marketing Officer at Box; Aparna Khurjekar, Senior Vice President of Verizon Business Markets at Verizon; Bob Kupbens, Chief Product & Technology Officer at Neiman Marcus Group; Mahmoud ElAssir, Vice President, Google Cloud Customer Experience - Strategic Accounts; and Prof. Erik Brynjolfsson, the Director of the Stanford Digital Economy Lab at the Institute for Human-Centered AI. All are joining Cresta to help inform its strategy on the development of human-AI mentoring and interaction for the enterprise.
“We’re delighted to welcome pioneers from the corporate and academic worlds to Cresta. We’re pushing the boundaries of how humans and AI can work together to improve both. The experience and insights these people bring to this mission will be invaluable,” said Zayd Enam, co-founder and ....

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Introducing Cresta for Voice: Expertise-AI for Phone-Based Sales and Service Teams


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SAN FRANCISCO, March 16, 2021 /PRNewswire/  
Cresta, the Real-time Expertise AI provider to the enterprise, today launched Cresta for Voice, which helps phone-based sales and customer service teams reach business goals through AI-powered coaching, assistance, and automation. One of the early adopters of this service is Earthlink, which has been
recognized as the top internet service provider in Customer Satisfaction and is looking to extend its market leadership.
On average,
Americans spend over 900 million hours a year on hold and the explosion of virtual interactions in response to recent events means that number is only growing. Cresta for Voice offers an end-to-end solution for phone-based teams, uncovering insights from every customer call and putting them into action with real-time assistance using modern technology to make sales and services representatives radically more productive and transforming one of the oldest methods of ....

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