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Market segmentation and Target Product Profiles (TPPs): Developing and delivering impactful products for farming communities
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<p>A newly published review of the CABI-led <a href="https://prise.org/about/#:~:text=PRISE%20models%20risk%20to%20crop,to%20growers%20in%20particular%20regions.">Pest Risk Information Service</a> (PRISE) project shows that smallholder farmers in four African countries who received pest alerts created using earth observation data benefitted from reduced crop losses and higher incomes compared to farmers who did not.</p>
<p>This review is a keystone paper that brings together six years of work on PRISE. The highlight of the review, published in the <em>Journal of Integrated Pest Management</em>, shows that smallholder farmers in four African countries really benefit from the service.</p>
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